This sounds like a really interesting approach. Akin to how Tesla dragged the car industry kicking and screaming into having to change their practices and move with more agility and deliver EVs. Structural and systematic change was catalysed by one organisation taking an approach with more similarities to software development than car manufacturing and marketing. As you say, the songs are the foundations. Surely nurturing and supporting the talent will help enormously to build a more equitable and sustainable business model.